Name: Mariam Najeeb
Case Examination: Decathlon China
Problem Assertion: -
In the upcoming business meeting Aaron Zhou the e-commerce division head needs to persuade the CEO to dedicate even more resources to social media in order to increase on the web sales short-run and market share in long term. So how may decathlon chinese suppliers use social networking effectively to attract more customers online to its brand? And what missing Platform Zhou ought to use to gauge the effectiveness of using Social Media as a marketing tool? Case Evaluation: -
Decathlon began in 1979, it's a multinational The french language manufacturer and retailer of sports great. Decathlon is exercising the hundreds of full shops around the world. Decathlon China began in 2003 and has exploded significantly in Chinese market having 33 retail outlets in different cities of China. It really is representing 5 percent of the annual product sales of the entire group originating from Decathlon China and tiawan only. Decathlon China is not merely competing with the global sports activities brands such as Nike and Adidas although has a strong competition with all the local brands such as Li-Ning, having 7000 retail stores and Anta with 7547 shops all over china. These opponents have a strong reliance on the web and use it strongly for their advertising, marketing and observing their occurrence in the consumer market. Decathlon China has some presence within the internet just like its established Chinese web page which displayed decathlon key product line and services rendered in China and tiawan, but needs to be advertised even more potentially among the potential marketplace. Decathlon Oriental website was ranked 12-15, 315 among all Chinese websites in terms of the buyer traffic which has been modest nevertheless encouraging when compared to global brands. Decathlon Chinese suppliers was able to exceed the famous Sporting activities Company Nike which is one of many top notch businesses of the world and was ranked, 18541 according to the web traffic-reporting site Alexa. com. Decathlon still...