Initially, let us examine ACG's business model with the « Who, what, how » tool. After that, we will see if perhaps these options fit together.
ACG offers to middle income clients moving into cities, a trusted and well-priced card-operated phone services provider, including paging and words mail. The supporting technology, radio, is usually reliable. The network of retailers is well located to market the cards and notice the consumption.
ACG focuses on a stream of Tanzanian urban human population (roughly a few, 1M people in 1992). The customers should have enough getting power to get yourself a card-operated shell out phone, yet cannot afford a cellular or possibly a private range, so let us define these people as middle-class. Most of them you don't have access to any working cellphone (as a poll of shoppers seems to indicate). Possibly they wish to make worldwide calls to Europe, Asia or the ALL OF US (some substantial income buyers may enter in this segment). People in transit can also use it. ACG does not concentrate on rural area, despite the fact that that accounts for 81% of the region population.
In a nation where system was antique and poorly maintained, ACG offers an innovative and trusted pay-phone program. Customers work with these playing cards to issue calls via local booths. It permits to call local, very long distance and international locations. As the technology facilitates it, ACG offers too a paging and voice mail services
So far as distribution is concerned, cards will be sold by simply retail institutions. Price will change from zero, 87$ (local calls) to 34, 72$ (international calls). The suppliers are located closed to telephone booths, so they get a good visibility on the consumption and get motivated to sell. Their perimeter will be about 14%. As much as engineering is involved, 10 booths are connected to a SR Telecom stop, which is linked to a central transmission tower by a radio station. Calls will be then bulked and sent from ACG headquarters to TTCL. This method should make sure a good support level to users and requires...